YouTube and its new design

To make it more appealing, YouTube, a video sharing site owned by Google is releasing substantial design changes, which aims to create a cozy view to their user.

YouTube engineers say they modify the site by studying the habits of people in accessing YouTube. Some features changed to be simpler. The new design was tested since January on 10 percent of YouTube users, but only officially launched today to all users.

One feature which removed is a user ranking on the video, previous a user rank uses the sign of 5 stars. This time, there are only two thumb marks ‘like’ and ‘dislike’ below video.

Also there is a change when user watches the video. Users able choose the size of the video only and quality of video is automatically determined by YouTube. The recommended video list on the right screen is longer than the previous.

Currently, each user on average saw a video over 15 minutes per day on YouTube. YouTube apparently wants to extend the duration so as to make new designs to make accessed more at home.

According to Shiva Rajaraman, Senior Product Manager for Google, that goal can be attained with the YouTube web pages simpler.

“We’re trying to gather information in one place and hide the things that are less important,” he said as quoted by PCMag, Thursday (1/4/2010).

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